• Rajah is the Unilever’s local jewel in the curry powder category in South Africa. A brand under the Robertson’s banner. • Rajah is market leader in curry powders with dominant market share. • Key passport factors are colour, aroma and delicious taste to any meal and Rajah is the essential 1. We distinguish between three types of decision making; real and impulse and habitual decision making. Identify the type of decision Rajah would fall into and substantiate your answer.
• Rajah is the Unilever’s local jewel in the curry powder category in South Africa. A brand under the Robertson’s banner. • Rajah is market leader in curry powders with dominant market share. • Key passport factors are colour, aroma and delicious taste to any meal and Rajah is the essential 1. We distinguish between three types of decision making; real and impulse and habitual decision making. Identify the type of decision Rajah would fall into and substantiate your answer.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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• Rajah is the Unilever’s local jewel in the curry powder category in South Africa. A
brand under the Robertson’s banner.
• Rajah is market leader in curry powders with dominant market share.
• Key passport factors are colour, aroma and delicious taste to any meal and Rajah is the essential
1. We distinguish between three types of decision making; real and impulse and habitual decision making. Identify the type of decision Rajah would fall into and substantiate your answer.
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