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- Interview three members of the followingsubcultures and ascertain their opinions of howtheir ethnic or nationality group is portrayed onnetwork television shows and in national ads.a. African Americansb. Asian Americansc. Hispanicsd. Arab Americanse. Asian Indian Americansf. Native AmericansCASE STUDY The female gamerWhile the male-dominated console market remains relatively stable, mobile apps and games onsocial media display incredible growth.6 It is this market that is predominantly female, with somefigures suggesting more than 65% of all casual gamers are women.7 This change in consumerbehaviour has taken many developers in the video games industry by surprise and, as yet, therehas only been anecdotal evidence to explain why women are the dominant force in this rapidlyexpanding product category.Despite this market opportunity there is still an industry bias towards men. Employment in thevideo games industry is male dominated with only 10% of the entire workforce being female,the majority of them being employed in administration, human resources, and marketing withlittle to no input in game creation. As a consequence, the games being conceived and developedby the industry have their foundations in male appeal. So why do casual games appeal towomen? Game features…CASE STUDY The female gamerWhile the male-dominated console market remains relatively stable, mobile apps and games onsocial media display incredible growth.6 It is this market that is predominantly female, with somefigures suggesting more than 65% of all casual gamers are women.7 This change in consumerbehaviour has taken many developers in the video games industry by surprise and, as yet, therehas only been anecdotal evidence to explain why women are the dominant force in this rapidlyexpanding product category.Despite this market opportunity there is still an industry bias towards men. Employment in thevideo games industry is male dominated with only 10% of the entire workforce being female,the majority of them being employed in administration, human resources, and marketing withlittle to no input in game creation. As a consequence, the games being conceived and developedby the industry have their foundations in male appeal. So why do casual games appeal towomen? Game features…
- Answer. Page 1 of 2 Q.No.5. Consider yourself as manager of the company having employees in age from 21 to 60. They represent wide range of ethnic backgrounds Some are single, divorced or married. How can you effectivelv lead and motivate this broad range of emplovees? (Marks:6) Answer WWhat term describes a homogeneous group of people who share elements like demographics, geographic locations and ethnicity? Question 6 options: a) Culture b) Subculture c) Psychographics d) Behavioristic groupDiscuss and identify demographics and psychographics question I have a fair grasp of the subject but am not able to put it in words or compile it properly Discuss and identify demographics and psychographics for one of the four pairs Select only one – Porsche automobile and Ford pickup trucks – Dial soap and Neutrogena soap – Southwest Airlines and American Airlines – Wal-Mart and Nordstrom
- Column 2(Terms) Cultural diffusion Cultural relativism Design anthropology Participant observation Social control system Cultural universals Emic approach Ethnocentrism Supernatural beliefs systems Patterns of behavior Integrated whole Cultural anthropology Emergent culture Ethnography Globalization27. Every individual has a preference for one thing over the other. This is termed personal bias. Apart from bias, which is a form of personal bias, mention three other forms of personal bias: a.-What is polysemy? Can you think of examples? -What is intertextuality? Can you think of examples?
- 28. Hofstede has identified 6 (six) dimensions of culture which consist of: (choose the most accurate statement) Question 28 options: a) Power distance; specificity; uncertainty avoidance; individualism; masculinity; and universality b) Power distance; uncertainty avoidance; individualism/collectivism; masculinity/femininity; time orientation (short/long); and indulgence/restrain. c) Power distance; uncertainty avoidance, individualism; femininity; Confucian dynamism; and universality d) Power distance; uncertainty avoidance; collectivism; masculinity; Confucian dynamism; and indulgence/ restrain e) Power distance; specificity; uncertainty avoidance; individualism; masculinity; and Confucian dynamismGeneral research question for the topic; effect of the wife's Empowerment on the power structure of the familyWhich demographic variable, if any, is most relatedto the following?a. Watching extreme sports on TVb. Scuba divingc. International traveld. In-home chefe. Spa treatmentsf. Going to a NASCAR event