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- 3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…ANSOFF MATRIX: One of the following statements is NOT true. Select one: a. MARKET PENETRATION includes stimulating how often or frequency of product use b. MARKET PENETRATION includes offers like free shipping for large orders (such as over $100) c. MARKET PENETRATION includes showing new product uses or applications d. MARKET PENETRATION includes converting nonbuyers or nonusers into buyers e. MARKET PENETRATION includes adding product features or increasing its performanceTo help you collect the most useful data for your mar-keting plan, develop a three-column table: 1 In column 1, list the information you would ideallylike to have to fill holes in your marketing plan. 2 In column 2, identify the source for each bit of in-formation in column 1, such as doing an Internet search, talking to prospective customers, lookingat internal data, and so forth.3 In column 3, set a priority on information you willhave time to spend collecting by ranking each item: 1 = most important; 2 = next most impor-tant, and so forth.
- Ali, a marketing manager, is about to test a hypothesis that the sale of a particular product will increase significantly if there is a OMR 2 drop in the selling price of the product. Ali is involved in research. Select one: O a. exploratory O b. causal Oc. constructive O d. descriptivew hy is sales forecasting of paramount importance for any business.....In marketing, a strategy is: Select one: a. E-Marketing strategy O b. A set of ideas that outline how a product or brand will achieve its objectives C. Budget Planing O d. Evaluation plan
- 6 For Clear Segment (CS) company TAM is 500K with the Premium Segment being 20% of themarket, the Midsegment being 25%, and the Budget Segment 55% of the market.The premium version of CS’s offering is sold for $1000 with a 60% UCM; the middle versionis sold for $600 with a 35% margin, and the budget version is sold for $300 with a 20% margin. Calculate the market sizes, Product UCMs, and possible contributions of eachsegment.Develop a six-month Merchandise Promotion Plan Week2 This term, you will develop a six-month Merchandise Promotion Plan (project details to follow) This plan includes assignments develop over the 10 course period Some of you would like to continue to represent the companyâs researched for the Marketing Plan (FASH206 Marketing for Fashion) otherwise you may select another For this course, you will serve as the Fashion Director for the company You will need to determine a specialty retailer you wish to represent For this assignment, you will need to conduct in-depth analysis on the organizationâs promotion direction, the promotion mix departments (eg, is there a fashion office, PR, etc) You will need to include whether the company uses internal or external agencies To gather this information, you will need to visit the companyâs website as well as contact the company directly for the information For instance, you may locate on the…3) Suppose that Nyopoly, instead of attracting consumers on a one-by-one basis (as is done in Question 2), is considering an extensive promotional campaign. This campaign will cost $35,000 and is expected to attract 500 new customers, which consists of 100 Bargain Hunters, 200 Browsers, 100 Gift Givers and 100 Sophisticates. Do you recommend that Nyopoly implement this promotional campaign? Explain your answer (including a discussion of the short-term versus long- run effects of this promotion).
- ome Question 8 - Marketing Resea X https://ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=0&launchUrl=https%253A%252F%252Flms.mheducation.com%252Fmghmiddl... Content G Image result for cur... raw Fill X ting Research Assessment Content Booking.com McAfee Security a Amazon.com - Onli... Multiple Choice O O inferential statistics. descriptive statistics. informational statistics. X Statistics that allow marketing researchers to make generalizable conclusions about a population by studying a smaller group from that population is known as narrative statistics. proportional statistics. Module Preview X Appeal No. A Help G C Save & ExitBusiness plan users measures a business and its growth by means of sales, thus statement of sales is a cru- cial part of your business plan. Sales forecasting is a pillar of your business plan but no wories it doesn' require complex equation. In sales forecast, what you needed is an educated guessing based on the pos- sible demand of your product. Below is the demand and supply of t-shirt among your competitors, analyze the figures in the table and discuss what it fries to imply in the box below. Historical Data Total Demond Supply: Competitor A Supply: Competitor Supply Competitor C Total Supply sold per year B sold per year sold per year Year 1 25,037 1110 1221 1343 3674 Year 2 29,540 1721 1843 1977 5541 Year 3 34,494 2825 2888 2966 8679Please only answer CLO #5 CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #5 - Identify the interrelationships among concepts, principles, and theories used in different areas of marketing management between nations and their economic and social-culture systems. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.