Question 1: Apply the model of consumer decision making to the purchase behaviors shown by the Nike
consumers.
Questions 2: Imagine for a while that you are working as a Marketing Vice President Nike. After analyzing the marketing and branding strategies Nike is implementing, recommend the changes you will be introducing in these strategies with logical reasoning.
Question 3: Assess the social and ethical considerations in targeting consumers and recommend in detail how Nike can implement this concept in better way.
Question 4: When it comes to marketing, for three decades...Nike has used the image of rebellion to sell its gear. Is it a good idea (yes/No), give detailed arguments?
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