Qualitative research aims to understand concepts, thoughts, or experiences. It provides in-depth insights into poorly understood topics—the data type deals with words, pictures, or descriptions. The methods involve using focus group(s) for “Open-ended questions” to explore subjects’ perspectives, Describing observations in words, and literature reviews. Qualitative research is also at risk for biases, including the Hawthorne effect, observer bias, recall bias, and social desirability bias. How do you ensure the reliability and validity of your findings in qualitative research?

Qualitative research aims to understand concepts, thoughts, or experiences. It provides in-depth insights into poorly understood topics—the data type deals with words, pictures, or descriptions. The methods involve using focus group(s) for “Open-ended questions” to explore subjects’ perspectives, Describing observations in words, and literature reviews. Qualitative research is also at risk for biases, including the Hawthorne effect, observer bias, recall bias, and social desirability bias. How do you ensure the reliability and validity of your findings in qualitative research?

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter16: Managerial Communication

Section: Chapter Questions

Problem 2CTQ: Should the company promise to never again conduct a survey of this sort? Should it go even further...

See similar textbooks

Similar questions

How should Facebook respond to the 2014 research situation? How could an earlier response have helped the company avoid the 2018 controversies and keep the trust of its users?
(A) Define the terms “Qualitative Research” and “Quantitative Research,” and discuss the major differences between these two research approaches, including the strengths and limitations of each approach. and Which of the research approaches identified in Part A yield better outcomes? Justify your response.
Some researchers believe that the traditional ethical principles are sufficient for online research but some researchers believe otherwise. Suggest 5 ethical principles for research using Web.
Choose three (3) topics of your interest for writing qualitative research. Writethe reasons why you choose that topic and discuss the challenges that you expect toencounter if in case you pursue on researching it.
Indian Medical Association is interested in investigating what are patients’ perception towards dental treatment. They are interested in doing a focus group discussion for this research. Parag, the new marketing head does not know how to conduct focus group discussion. You have been deputed by consulting firm to help Mr. Parag in this research. I. How could you advise Mr. Parag in conducting focus group? II. What characteristics Mr. Parag should look for while appointing moderator
What method of research (qualitative, quantative or mixed) will be most suitable for use in writing Business research proposal on topic “Company culture and its impact on the employee’s performance"? How this will be conducted?
Discuss the pros and cons of completing a stakeholder analysis. In your discussion, explain why stakeholder analysis is an important step in the action research process and what could happen if this step is eliminated or completed insufficiently.
Null & Research Hypothesis Write both the null and research hypothesis for the variables below. Determine whether a nondirectional or directional hypothesis should be utilized when writing the research hypothesis. Hours of studying and academic achievement Suspension rates and criminal justice outcomes Hours of sleep and productivity Socioeconomic status and type of employment Effectiveness of incarceration and effectiveness of rehabilitation Substance exposure and asthma (speak on the relationship. i.e. does substance exposure have an effect on asthma?) Pharmaceutical medications and placebos Gender and juvenile delinquency Education level and income Class attendance and performance
When a company seeks to conduct marketing research to confirm what it already knows, that is an example of what kind of bias? Location bias Order bias Rating bias Social desirability bias Internal bias
As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this study
Topic: “Challenges faced by Rural Farmers in Mt. Royal Carriacou, due to Rising Food Prices”. Based on the topic above provide the following for the methodology report; An introduction A research design Research Philosophy Research type Research strategy Time horizon
What are the ethical considerations and potential pitfalls in keyword research, such as keyword stuffing and black hat SEO techniques?