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- Q.9. Which of the following is NOT an element of marketing mix?(a) distribution(b) product(c) pricing(d) target market.Q 2. Describe the importance of personal selling from the view of customers.Q.3 what are the transportation models available that can be used in distribution? Q.4 What is a distribution plan? How to develop it?
- Q.NO.5 What is the most effective way of strategic marketing in regards to gain customer loyalty? Is the relationship marketing effective and how?Q.5. What are the factors that affect the consumer buying decisions?Q.1:Discuss in detail some problems that a company can face when each stage of a supply chain starts focusing solely on its own profits when making decisions? Also recommend what can a company do to expand the scope of strategic fit.
- Question 8 Discuss the key strategies that can be used to enhance profits in markets with intense price competition. Use a local example of a company that is has employed at least 2 of these strategies.Q.4 Assuming you have been employed as a procurement and logistics manager of a company like Riham Group, prepare a working paper indicating how you will ensure effective logistics and supply operations of the company within first 100 days of your work. Prepare a three (3) paged presentation showing how involving key stakeholders will be of critical importance in the execution of the work mentioned in part (b) above.MARKETING Question 25 "So, son, what is about your motorcycle?" "Yes, Papa, I would buy a Harley Davidson?" "Why, isn't that a heavy bike? Why don't you buy a Hero Moto Corp bike?" The teenager's mother, the Lady of the house, found the comment very amusing. "He is studying at St. Adam's College. No one goes there in anything less than a Harley." "That is what you have been doing all these years." The man turned to his wife. "His grades have gone down. Most of the time, he is not at home. I don't see his face for weeks. And now this motorcycle thing." "Ok." He looked at his son. "What is the cost of the bike?" "Rs. 15 lakh." "What? We can buy a luxury car with that amount of money." The man growled. "A Harley is a Harley, Papa. It comes with a 1250 cc engine, six-speed manual transmission gearbox, and alloy wheels. It produces a rocking 121 brake horsepower. I am talking about the Sportster model. By contrast, the Toyota Corolla Altis you drive produces only 87 brake…
- Q.1 what is a distribution network. How many types of networks exist? Q.2 What is the Role of Logistics in distribution networks?You have recently been appointed as the executive director responsible for the purchasing function at Pick’n’Pay, which is one of the leading supermarkets in South Africa and other African countries. You notice that there are no documents that outline the roles and responsibilities of the buyer as well as the criteria that is used to select suppliers. Q.1 SIX criteria that yuo need to consider when selecting fruit and vegetable suppliers.Question Two (2) a) When carrying out procurement activities, a number of things can influence the way you conduct your procurements. Enterprise Environmental factors are some of those things that can influence your procurement activities in varying degrees. Explain four of these factors that can affect your procurement process. b)Define “control procurements” and identify the process groups where this is part of.