Q.1 Explain below sins of service/poor service that Mandate are not aware of that is possibly happening in the business unit. - Apathy - Brushing customer off -coolness toward customers -Treating customer condescendingly -Roots syndrom - Following the rules - The customer turnaround

Q.1 Explain below sins of service/poor service that Mandate are not aware of that is possibly happening in the business unit. - Apathy - Brushing customer off -coolness toward customers -Treating customer condescendingly -Roots syndrom - Following the rules - The customer turnaround

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter1: An Overview Of Strategic Marketing

Section1.2: Dollar Shave Club: The Company For Men

Problem 2C

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Question

Q.1 Explain below sins of service/poor service that Mandate are not aware of that is possibly happening in the business unit.

- Apathy

- Brushing customer off

-coolness toward customers

-Treating customer condescendingly

-Roots syndrom

- Following the rules

- The customer turnaround

Q.2 After explaining above seven sins of service/poor servic, Discuss the reasons why CRM failure exists (seven deadly sins for an unsatisfactory CRM outcome) for the top management to be aware and make sure they can turn the business around.

Q.1 Explain below sins of service/poor service that Mandate are not aware of that is possibly happening in the business unit.

- Apathy

- Brushing customer off

-coolness toward customers

-Treating customer condescendingly

-Roots syndrom

- Following the rules

- The customer turnaround

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