Punch Magazine has a long history with many stories of the heroes of the company including CEO John Leech. Why is it important for a company to have “symbols, stories, and heroes”.

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter6: Managing Start-Ups And New Ventures
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Punch Magazine has a long history with many stories of the heroes of the company including CEO John Leech. Why is it important for a company to have “symbols, stories, and heroes”.

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