Prepare a service blueprint for a business school. 2. What generic approach to service design does the school illustrate and what competitive advantages does this design offer

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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1. Prepare a service blueprint for a business school.


2. What generic approach to service design does the school illustrate and what competitive advantages does this design offer?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing