Prepare a comparison table that lists the advantages and disadvantages of parent-country nationals (PCN), host-country nationals (HCN), and third-country nationals (TCN).

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The Exclusive hotel chain in Spain has just bought a line of small boutique hotels in France. The organization had never bought or managed hotels outside of Spain. In fact, it is your first international business experience. For these reasons, she has hired you as an independent consultant to guide and guide her in various decisions related to the selection and hiring of 20 managers for the new hotels. The company expects to open operations in three months and wants to be successful because it wants to continue expanding its operations to other countries. For these purposes, Exclusive management needs guidance on the following: Management needs to know whether to seek internal candidates for managerial positions (expatriates), to hire candidates from France, the country where the new operations will be located, or recruit candidates from a neighboring third country.
Prepare a comparison table that lists the advantages and disadvantages of parent-country nationals (PCN), host-country nationals (HCN), and third-country nationals (TCN).

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