Please indicate "True" or "False" for each statement. The Promotional Mix can be used to: 1. Inform prospective buyers about the benefits of the product or brand 2. Persuade prospective buyers to try it 3. Provide additional levels of Customer Service to current or past Customers 4. Remind past Customers about the benefits they enjoyed by using the product, either to increase Cognitive Dissonance or to reactivate them.

Please indicate "True" or "False" for each statement. The Promotional Mix can be used to: 1. Inform prospective buyers about the benefits of the product or brand 2. Persuade prospective buyers to try it 3. Provide additional levels of Customer Service to current or past Customers 4. Remind past Customers about the benefits they enjoyed by using the product, either to increase Cognitive Dissonance or to reactivate them.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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