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a) PLEASE EXPLAIN THIS BRIEFLY.
b) RELATE THE BUSINESS DECISIONS (BUDGET DECISIONS VS FINANCING DECISIONS VS INVESTMENT DECISIONS) OF THE COMPANY.
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- Amazon’s purchase of Whole Foods Market had many consumersconcerned that being owned by a very large firm would change theconscious marketing culture at Whole Foods. Visitwww.wholefoods.com to see if the four principles of consciousmarketing are still present. What impact do you believe Amazon’spurchase of Whole Foods has had on the firm’s socially responsiblereputation? Do you believe that the concern surrounding the purchase iswarranted? Why or why not?Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, delivering and exchanging value). What would you expect to be the same and what would you expect to be different between two companies that apply one versus the other approach? You are considering working for United Way upon graduation. Explain how the marketing goals, strategies, and markets for the nonprofit differ from a for-profit organization How has PepsiCo employed a product development strategy? Describe the value propositions the social networking sites YouTube and Facebook offer Web users.I need help with this problem for my Strategic Management class. Thank you What do you feel are some of the ways that Harley Davidson can overcome obstacles to do a better job of appealing to younger consumers? Also, how might the pandemic and associated economic downturn necessitate changes in HD's strategy and business model? Why?
- Understanding business environment is essential task of Top management. Profitability is influenced by many factors. Explain how Micro environment is different for FMCG and Durables companies . Identify the dynamic variables of micro environment which needs continuous monitoring for profitability and growth.What is Walmart’s “Save Money. Live Better.” slogan all about?(a). Do you think services such as Amazon Wardrobe will help it compete against traditional brick and mortar clothing retailers? Why or why not? (b). How successful do you think Amazon will be running physical stores like Whole Foods? Should it last start offering some of its other goods through dedicated brick and mortar Amazon stores, or should it stick to its online-only model?
- There are 5 Marketing Concepts that you should take into consideration when developing Marketing Strategies. Production Concept, Product Concept, Selling Concept, Marketing Concept, Societal Marketing Concept In this assignment, you will pick out a company that you choose to do some research on. The 5 Marketing Concepts is what you are looking for in that company. An example is Nike, "The early Nike marketing strategy succeeded by selling benefits, not products. ... His only goal was to promote a sport and an idea that he believed in." https://coschedule.com/blog/nike-marketing-strategy/ To complete this assignment answer the 5 concepts of your company of choice.What are the 5 C’s of Marketing and explain each. NOTE: 5C’s (Customer, Context, Collaborators Company, Competition)Kmart offers a lease-to-own program targeted to low-income consumers and is taking some heat over it. Rent-to-own is not new— chains such as Aaron’s and Rent-A-Center have been around for years—but it is new that a mainstream retailer has moved into this market. Kmart’s parent corporation, Sears Holdings, launched a similar program, and according to a company executive, it is satisfying the unmet needs of new customers. Some critics say that it is just encouraging instant gratification and exploiting disadvantaged consumers. These types of customers don’t qualify for credit and don’t have enough cash to purchase desired products outright, such as televisions and other big-ticket items. However, a $300 TV purchased through Kmart’s program ends up costing consumers $415 if purchased at the end of the lease. If customers make just minimum payments over the course of the lease, one expert calculated, that it is equivalent to charging a 117 percent annual interest rate. Sears spokespeople…
- Kmart offers a lease-to-own program targeted to low-income consumers and is taking some heat over it. Rent-to-own is not new— chains such as Aaron’s and Rent-A-Center have been around for years—but it is new that a mainstream retailer has moved into this market. Kmart’s parent corporation, Sears Holdings, launched a similar program, and according to a company executive, it is satisfying the unmet needs of new customers. Some critics say that it is just encouraging instant gratification and exploiting disadvantaged consumers. These types of customers don’t qualify for credit and don’t have enough cash to purchase desired products outright, such as televisions and other big-ticket items. However, a $300 TV purchased through Kmart’s program ends up costing consumers $415 if purchased at the end of the lease. If customers make just minimum payments over the course of the lease, one expert calculated, that it is equivalent to charging a 117 percent annual interest rate. Sears spokespeople…ORGANIZING FOR MARKETING AGILITY With rapid and accelerating environmental change, organizations need to be responsive to change – both internally and in how they interact with the environment. • What is the role of marketing in helping organizations anticipate and prepare for “black swan” events?• How can marketing help organizations adapt after macro developments?We've discussed many examples of value-driven or purpose-driven marketing, including Dove, Always, Heineken...even Nike. Choose one, and answer the following: Tell the story of this brand and its purpose-driven marketing campaign. What are the advantages of purpose-driven marketing for a brand and its consumers? Is this a smart way to go to market? Why OR why not?