Place the following competitive offerings onto the Strategy Clock and also give reasoning of their placement according to competitive theoretical framework: • Firs class flight on United Arab Emirates • A standard domestic 60 watt light bulb • Maria B clothing brand range • Hyundai Autos • A colored 40 watt fairy light bulb • Toyota Motor • SAGA holidays (for over fifties). • High end Portugal festive event. • A standard Copy and Pen
Place the following competitive offerings onto the Strategy Clock and also give reasoning of their placement according to competitive theoretical framework: • Firs class flight on United Arab Emirates • A standard domestic 60 watt light bulb • Maria B clothing brand range • Hyundai Autos • A colored 40 watt fairy light bulb • Toyota Motor • SAGA holidays (for over fifties). • High end Portugal festive event. • A standard Copy and Pen
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Place the following competitive offerings onto the Strategy Clock and also give reasoning of their placement according to competitive theoretical framework:
• Firs class flight on United Arab Emirates
• A standard domestic 60 watt light bulb
• Maria B clothing brand range
• Hyundai Autos
• A colored 40 watt fairy light bulb
• Toyota Motor
• SAGA holidays (for over fifties).
• High end Portugal festive event.
• A standard Copy and Pen
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