PERIOD 1 2 3 4 DEMAND 7 13 60

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Question
Given the following data, use exponential smoothing
(a = 0.2) to develop a demand forecast. Assume the forecast for
the initial period is 5.
PERIOD
1
2
3
4
DEMAND
7
13
60
Transcribed Image Text:PERIOD 1 2 3 4 DEMAND 7 13 60
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