People may purchase more expensive items for gifts, or when shopping for a friend, than when shopping by or for themselves. True False?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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all 3 please
People may purchase more expensive items for gifts, or when shopping for a friend, than when
shopping by or for themselves. True False?
The first step in the consumer buying process is information Search. True False?
Four segmentation variables that marketers often use to segment consumer markets are behavioral,
demographicpsychographic, and geographic. True False?
Transcribed Image Text:all 3 please People may purchase more expensive items for gifts, or when shopping for a friend, than when shopping by or for themselves. True False? The first step in the consumer buying process is information Search. True False? Four segmentation variables that marketers often use to segment consumer markets are behavioral, demographicpsychographic, and geographic. True False?
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