Multiple-Choice QuestionsWhat part does the customer play in democratized industries? (Local motors model)A. The customer designs his car independentlyB. The customer only buys the end productC. The customer expresses his wishes and the professional team customizesexecutesD. The customer manages and funds the projectWhat is the concept behind "Independent industrial hubs"? (e.g., 3D hubs)A. Buy a 3D printer and do it yourselfB. Connect to professionals and create your own productC. Rent your private 3D printer to othersD. Make your 3D printer profitable by offer your 3D printing services to othersWhat are the advantages of professional industrial hubs (e.g., Shapeways andRedeye) over independent industrial hubs (e.g., 3D hubs)? Select all correct answers.A. Professional industrial hubs are more capable of manufacturing complexdesignsB. Professional industrial hubs work as a network and use a uniform range ofhigh-quality materials and machineryC.Professional industrial hubs are oriented toward mass productionD. Professional industrial hubs implement quality assurance proceduresWhich of the following sentences are correct regarding the Shenzhai model (Massproduction of replicas)? Select all correct answers.A. Shenzhai are collaborative manufacturing groups that include microentrepreneurs and technical specialistsB. Shenzhai manufacturing groups only replicate well-known productsC. Shenzhai manufacturing groups replicate, re-design, improve and customizewell-known productsD. Shenzhai manufacturing groups strive to provide low-cost products to thecommon people of the world

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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part does the customer play in dem A. The customer designs his car inc 3. The customer only buys the end C. The customer expresses his wis executes