Organizations use which pricing objective to maximize long-term sales? Breakeven pricing Profit maximization Markup pricing Profit-oriented pricing Market share maximization

Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter11: Marketing And Distribution
Section11.2: The Marketing Mix
Problem 1R
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Organizations use which pricing objective to
maximize long-term sales?
Breakeven pricing
Profit maximization
Markup pricing
Profit-oriented pricing
Market share maximization
Transcribed Image Text:Organizations use which pricing objective to maximize long-term sales? Breakeven pricing Profit maximization Markup pricing Profit-oriented pricing Market share maximization
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