Arial 10 v A^ A B В I A ab Merge v Number D18 fx A D G. Exponential Smoothing Forecasting J M Smoothing constant 0.2 Use the area below to draw a lin Time Period Observation Forecast Error Error^2 Formulas 1 83 #N/A 90 8. #N/A #N/A #N/A 3. 85 #N/A #N/A ▼ #N/A 7 #N/A 4 #N/A 86 10 #N/A #N/A 87 #N/A #N/A I #N/A I #N/A I #N/A 11 6. 92 12 #N/A #N/A 91 13 #N/A #N/A 8. 87 14 #N/A #N/A 6. 90 15 #N/A #N/A #N/A 10 91 16 #N/A #N/A #N/A 11 87 17 #N/A #N/A #N/A 12 93 #N/A #N/A #N/A 18 Next period forecast: 13 #N/A h 19 20 MSE #N/A 21 du 22 23 24 and 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 234 567∞

Arial 10 v A^ A B В I A ab Merge v Number D18 fx A D G. Exponential Smoothing Forecasting J M Smoothing constant 0.2 Use the area below to draw a lin Time Period Observation Forecast Error Error^2 Formulas 1 83 #N/A 90 8. #N/A #N/A #N/A 3. 85 #N/A #N/A ▼ #N/A 7 #N/A 4 #N/A 86 10 #N/A #N/A 87 #N/A #N/A I #N/A I #N/A I #N/A 11 6. 92 12 #N/A #N/A 91 13 #N/A #N/A 8. 87 14 #N/A #N/A 6. 90 15 #N/A #N/A #N/A 10 91 16 #N/A #N/A #N/A 11 87 17 #N/A #N/A #N/A 12 93 #N/A #N/A #N/A 18 Next period forecast: 13 #N/A h 19 20 MSE #N/A 21 du 22 23 24 and 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 234 567∞

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter14: Pricing Strategies

Section14.2: Forecasting Demand

Problem 1LO

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