“Nestlé, the Swiss food conglomerate, has created a Nestlé Seal of Guarantee that it puts on the back of some of its products (e.g., Maggi sauces). The Seal of Guarantee is not used for many of its other products like pet food and mineral water. What might be Nestlé's motivations for adding or dropping its Nestlé Seal of Guarantee stamp to the brand name?”

“Nestlé, the Swiss food conglomerate, has created a Nestlé Seal of Guarantee that it puts on the back of some of its products (e.g., Maggi sauces). The Seal of Guarantee is not used for many of its other products like pet food and mineral water. What might be Nestlé's motivations for adding or dropping its Nestlé Seal of Guarantee stamp to the brand name?”

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Imagine you run a small apparel shop in rural India and positive about sales of T-shirt this year (2021) due to good monsoon. You ‘signed a contract’ with manufacturer to buy 100 T-shirt of four different colors of equal numbers at Rs 200 each and paid advance 5000 Rs for it. Manufacturer supplied all the T-shirt of same color. Discuss the remedy you have in your hand against the manufac
Many times, firms take advantage of their popular, well-known brands by developing brand extensions, because they know that the brand equity of the original or parent brand will be transferred to the new product. If a new product is of poor quality, it can damage the reputation of the parent brand, whereas a new product that is of superior quality can enhance the parent brand’s reputation. What are some examples of brand extensions that have damaged and that have enhanced the parent brand equity? Cite aspects of the brand extension that you believe were most detrimental/helpful.
A firm wants to stop its sales agents from pricing too aggressively to make sales by requiring the agent to obtain a marketing manager’s permission to reduce price below a specific threshold. This solution would only work if a) The marketing manager has no information about the matter at hand b) The marketing manager can only get all the information on the case from the sales agent c) Enough unbiased information is transferred to the manager to prevent an unprofitable price reduction d) All of the above Please clearly explain your answer
Where is the supply chain organization vulnerable to potential risk? Identify at least four risks
Golden arches align interstate highways to alert customers when there is a McDonalds located at next exit. There is no mention of the name McDonalds on these golden arches. The general public, by in large, as well as their customers know that a golden arch represents McDonalds. This refer to: Registered Brand Registered Trademark Registered design Registered logo
Based on your own understanding, make an explanation on what you know about Section III and VII of AMTMCC.
eBook Problem 7-15 Par, Inc., is a small manufacturer of golf equipment and supplies. Par's distributor believes a market exists for both a medium-priced golf bag, referred to as a standard model, and a high-priced golf bag, referred to as a deluxe model. The distributor is so confident of the market that, if Par can make the bags at a competitive price, the distributor will purchase all the bags that Par can manufacture over the next three months. A careful analysis of the manufacturing requirements resulted in the following table, which shows the production time requirements for the four required manufacturing operations and the accounting department's estimate of the profit contribution per bag: Product Standard Deluxe Cutting and Dyeing 7/10 1 Production Time (hours) Sewing ½ 516 Finishing 1 2/3 Inspection and Packaging 1/10 1/₁ Profit per Bag $10 $9 The director of manufacturing estimates that 630 hours of cutting and dyeing time, 600 hours of sewing time, 708 hours of finishing…
Imagine you run a small apparel shop in nual India and positive about sales of T-shirt this year (2021) due to good monsoon. You 'signed a contract' with manufacturer to buy 100 T-shirt of four different colors of equal numbers at Rs 200 cach and paid advance 5000 Rs for it. Manufacturer supplied all the T-shirt of same color. Discuss the remedy you have in your hand against the manufacturer.
What Is Supplier Risk Management?
Based on what we now know about the essence of relationships, is it possible for a customer to have a relationship with a commercial (or other) firm? Is it possible for a customer to have a relationship with a brand? Is it possible for a firm to have a relationship with a customer—especially a customer who is one of millions of customers? If you said no to any of these, what conditions would have to be met before a relationship would be possible?
2. Karen Weber, the purchasing agent for Smith Manufacturing, views the purchase of widgets as a routine buying decision. What factors might lead her to alter this position? More important, what factors determine whether Karen considers a particular supplier, such as Albany Widget?
Answer the following question: 1. make an explanation on what you understand based on the Section III and Section VII of AMTMCC and explain it based on your understanding.