Nature Valley uses beautiful natural scenery such as parks and hiking trails in their marketing campaign to evoke a positive response in consumers, especially from those who enjoy outdoor activities. The nature scenes could have acted as a(n) _______ in classical conditioning to create a good feeling toward Nature Valley. O unconditioned stimulus unconditioned response O positive reinforcement O conditioned response O conditioned stimulus

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Nature Valley uses beautiful natural scenery such as parks and hiking trails in their marketing
campaign to evoke a positive response in consumers, especially from those who enjoy outdoor
activities. The nature scenes could have acted as a(n) _______ in classical conditioning to create a
good feeling toward Nature Valley.
unconditioned stimulus
unconditioned response
O positive reinforcement
conditioned response
O conditioned stimulus
Transcribed Image Text:Nature Valley uses beautiful natural scenery such as parks and hiking trails in their marketing campaign to evoke a positive response in consumers, especially from those who enjoy outdoor activities. The nature scenes could have acted as a(n) _______ in classical conditioning to create a good feeling toward Nature Valley. unconditioned stimulus unconditioned response O positive reinforcement conditioned response O conditioned stimulus
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