Naspers is a multinational media and technology company headquartered in Cape Town, South Africa the company has made investments in emerging industries such as e-commerce, Internet services and online classifieds. One of its most notable investments is in Tencent Holdings, a Chinese multinational conglomerate and one of the world’s largest technology companies. Naspers’ investment in Tencent has been highly successful and has helped the company become one of the largest technology investors globally.    Takealot is an e-commerce company which has seen significant growth in South Africa in recent years. Takealot offers a wide range of products, including electronics, fashion, home appliances, and more, and provides convenient and efficient delivery services across the country. The company has been able to successfully compete in this market by offering a userfriendly website, a wide product selection, competitive pricing, and reliable customer service. Takealot is a leading online retailer in South Africa Consider the scenarios of Naspers and Takealot as presented above. Recommend the strategic options available to both companies given the market conditions they are operating in.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Naspers is a multinational media and technology company headquartered in Cape Town, South Africa the company has
made investments in emerging industries such as e-commerce, Internet services and online classifieds. One of its most
notable investments is in Tencent Holdings, a Chinese multinational conglomerate and one of the world’s largest technology
companies. Naspers’ investment in Tencent has been highly successful and has helped the company become one of the
largest technology investors globally. 
 
Takealot is an e-commerce company which has seen significant growth in South Africa in recent years. Takealot offers a
wide range of products, including electronics, fashion, home appliances, and more, and provides convenient and efficient
delivery services across the country. The company has been able to successfully compete in this market by offering a userfriendly website, a wide product selection, competitive pricing, and reliable customer service. Takealot is a leading online
retailer in South Africa
Consider the scenarios of Naspers and Takealot as presented above. Recommend the strategic options available to both
companies given the market conditions they are operating in.

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