Name three companies from the banking, retail, aviation, or shipping sectors with whom you regularly conduct business. What role does IT play in interacting with customers, educating them, and delivering something really unique to them? What percentage of clients do you think digital technology successfully keeps?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
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Name three companies from the banking, retail, aviation, or shipping sectors with whom you regularly conduct business. What role does IT play in interacting with customers, educating them, and delivering something really unique to them? What percentage of clients do you think digital technology successfully keeps?

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