Name the Credit Card Service provider banks in Bangladesh and their market share in-term of number of card holders

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Name the Credit Card Service provider banks in Bangladesh and their market share in-term of number of card holders

2. How IS/IT is playing role in collecting card holders information

3. What are they using for with these collected information about customers and their behaviours?

4. Are these practices of collecting customer behaviour data by credit card companies ethical? Are they an invasion of privacy? Why or why not? Provide your arguments in supporting your statement in bullet points.

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