Name and describe the steps in developing effective marketing communications. Why do marketers need to understand these steps?

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter8: Segmenting And Targeting Markets
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Name and describe the steps in developing effective marketing
communications. Why do marketers need to understand these
steps?
Transcribed Image Text:Name and describe the steps in developing effective marketing communications. Why do marketers need to understand these steps?
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