multidomestic

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter8: Global Marketing
Section8.6: Determining A Market Entry Strategy
Problem 1LO
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Define multidomestic strategy and global strategy, give the pros and cons of each, AND explain the difference between the two, in terms of the dimensions that they balance.

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