Most of the jewellers sell and market their own brand of jewellery and/or watches. It is usually a vertical-market operation, does not utilise local suppliers, and does not distribute to third-party stockists on a large scale. (Source: Jewellermagazine.com) Explain the most appropriate category of vertical marketing system (VMS) adopted by the jewellers. Identify a real company that adopted the same category of VMS in other industries and explain how the company implemented the system.
Most of the jewellers sell and market their own brand of jewellery and/or watches. It is usually a vertical-market operation, does not utilise local suppliers, and does not distribute to third-party stockists on a large scale. (Source: Jewellermagazine.com) Explain the most appropriate category of vertical marketing system (VMS) adopted by the jewellers. Identify a real company that adopted the same category of VMS in other industries and explain how the company implemented the system.
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 2DYMP
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Most of the jewellers sell and market their own brand of jewellery and/or watches. It is usually a vertical-market operation, does not utilise local suppliers, and does not distribute to third-party stockists on a large scale. (Source: Jewellermagazine.com)
- Explain the most appropriate category of vertical marketing system (VMS) adopted by the jewellers. Identify a real company that adopted the same category of VMS in other industries and explain how the company implemented the system.
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