Most exporters find that using a local distributor or agent is the best first step for entering the Malaysian market. A local distributor is typically responsible for handling customs clearance, dealing with established wholesalers/retailers, marketing the product directly to major corporations or the government, and handling after-sales service. Exporters of services generally also benefit from using a local partner. Sales to the Government of Malaysia, Government Linked Companies (GLC), or procurements in priority sectors favor local agents and/or a joint venture partners that are classified as a Bumiputra (Malay) company. As a marketing manager of an Electronic company, what are the factors would you like to consider for finalizing entry strategy in any of the Asian country
5.Most exporters find that using a local distributor or agent is the best first step for entering the Malaysian market. A local distributor is typically responsible for handling customs clearance, dealing with established wholesalers/retailers, marketing the product directly to major corporations or the government, and handling after-sales service. Exporters of services generally also benefit from using a local partner. Sales to the Government of Malaysia, Government Linked Companies (GLC), or procurements in priority sectors favor local agents and/or a joint venture partners that are classified as a Bumiputra (Malay) company. As a marketing manager of an Electronic company, what are the factors would you like to consider for finalizing entry strategy in any of the Asian country? Justify your answer with any FIVE (5) points
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