Commers are talking to each other about the new Dimex cleaning detergents. Consumerssmission of the product's information is called:A ned of EmathB. AdvertisinC. Bas makatingD. Promotion11. Search and so be greatest among those commiers who areA. Moderately knowledgeableB. Mamively knowledgeableC. Poorly knowledgeableD. Expertsabout the product12. Tesla invited a dotes womes to drive se minivans and SUVs while the company's personnel observodthem After, they were asked what they like and don't like about their vehicles The women were usedMA. Foos groupsH. GembaC. Tinal quality managementD. Co-cs

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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. Chapter 11 also discusses fit between a celebrityendorser and the product that he or she endorses.Do you feel that there is a better fit between the Let’sMove! Campaign and each of the following celebritiesor between their endorsed soda brand and each ofthe following celebrities. Justify your answer.a. Michelle Kwanb. Beyoncéc. Shaquille O’Neal
Should Harper consider expanding sales by putting hername on a lower-priced line of skin care products that are ahybrid of natural ingredients and a synthetic chemical base?Why or why not?
If a consumer uses the Low Involvement Hierarchy, what is the related strategy to convince her? a) Brand awareness should be increased through effective communication.b) Marketers should focus on the design aspects of the product.c) Information about the product attributes should be avallable in each consumer touchpoint.d) Sales representatives should be knowledgeable to answer the complex questions of consumers.
Alp thought he had received the best deal on his new car. Shortly after buying the car, Alp started to notice certain disadvantages of his new car as he learned more about other cars available in the marketplace. In this case, Alp is experiencing O a. cognitive dissonance O b. marketing myopia O c. need recognition O d. selective distortion 4
(1) Why do credit card companies target studentseven though most of them have little or no income?(2) Would it be wise for a manufacturer that is new toa particular industry (and unknown within it) to investmost of its promotional resources in a pull strategy?Why or why not?
Please do not give solution in image format thanku Which of the following is NOT a reason for you to conduct a life time value assessment for a CRM campaign 1) Investigate where to put your acquisition dollars 2) Calculate the value of each retention strategy 3) Understand where to put your retention dollars 4) Analyze and compare trends of customer churn 5) Calculate how much to spend on per capita acquisition
Find and copy or describe an advertisement foran item that reflects Americans’ position on thefollowing values:a. Active/Passiveb. Material/Nonmaterialc. Hard work/Leisured. Postponed/Immediate gratificatione. Sensual gratification/Abstinencef. Religious/Secularg. Cleanlinessh. Performance/Statusi. Tradition/Changej. Risk taking/Securityk. Problem solving/Fatalisticl. Admire/Overcome naturem. Individual/Collectiven. Limited/Extended familyo. Diversity/Uniformityp. Competition/Cooperationq. Youth/Ager. Masculine/Feminine
Marketers tend to be criticized while compared to other business fields due to:a.) Direct interaction with clientsb.) Creative processesc.) Issues like the fire festivald.) Effective communication skills
Directions: Presented in the word pool are relationship marketing terms. Write the best term that describes the given expressions. Tell whetther they are SOCIAL MEDIA, CONTENT MARKETING, CUSTOMER SERVICE, E-MAIL MARKETING AND RELATIONSHIP MARKETING. 7. Uses platforms such as twitter. 8. Direct communication to customer. 9. Meeting all customers' needs. 10. Products specifications.
1. Marketing is all of the activities used to exchange goods and services between businesses and consumers. a. True b. False 2. How many activities do marketers perform? a. 1 b. 8 c. 100s d. 25
13.Which of the following groups is the ultimate judge of a product's utility? a. Competitors. b. Government. c. Marketers. d. Consumers. Clear my choice

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mission of the product's information is called: A. Word of mouth 1. Advertising C. Har markating 1. Promotion tergents. Consumers