marketing strategy should include improving and maximizing customer loyalty and retention. Give two instances of companies that adopt this technique, as well as two explanations of why this is the case.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter8: Business Markets And Buying Behavior
Section: Chapter Questions
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Any marketing strategy should include improving and maximizing customer loyalty and retention. Give two instances of companies that adopt this technique, as well as two explanations of why this is the case.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing