Assess how Spotify competes with traditional and online music providers by reviewing the approaches it uses for different elements of the marketing mix. Suggest improvements and justify your answer.
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- Assess how Spotify competes with traditional and online music providers by reviewing the approaches it uses for different elements of the marketing mix. Suggest improvementsWhat local businesses in your community are using online, social media and/or mobile marketing? Interview the owner or manager of one of the businesses to learn how the business uses these marketing activities and discuss their satisfaction with them.what is the purpose of promotion and how do marketers use it to increase the chance a consumer will buy their product or service?
- Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy) which will be most effective during that stage.Video-Conferencing based Marketing can be hard at times. Give any three disadvantages or hurdles that can be faced. Justify your answer.How can companies effectively measure the ROI (return on investment) of their marketing campaigns, considering both online and offline efforts?
- Marketing management is the analysis, planning, implementation, and maintain beneficial exchanges with target of programs designed to create, build, and for the purpose of achieving organizationalHow marketers benefited from sales promotion ?Describe how marketers communicate differently with various segments of their target markets by using both traditional advertising and social media. Include discussion of the role played by factors such as target market demographics, the specific traditional advertising, and social channels being used.
- Choose two different online companies and for each, try to identify the social, mobile, and local marketing efforts the company has implemented. Do they use social plugins on their websites? Do they have a Facebook page? If so, visit those pages to see how they are using them. How is the Facebook page different from the company’s website? Can you identify how the firms use mobile marketing? Use your smartphone or tablet to access their apps, if they have one, and websites. Are their websites designed specifically for each platform? In conclusion, compare and critically contrast these firms, and make recommendations for how you, as a marketing manager, would improve their effectiveness.Why is Offline digital marketing (Electronic Billboards, Radio, TV Commercials) still relevant and important as Online Digital Marketing (Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Email Marketing)?How would marketing communications strategy be used to enhance the levels of target audience involvement?