Briefly explain how the (Kanye West "Ye" STEM PLAYER) STEM Player’s Direct to Consumer sales model (only being available through their Web site) might positively or negatively affect their target market during the Purchase Decision stage of the buyer’s decision-making process. Answer with at least two (2) well explained points.
Q: Explain what marketing channels and channel intermediariesare, and describe their functions and…
A: A marketing channel is a system that ensures the product is distributed from the producer to the…
Q: Explain why non-store retailing is on the rise, and list theadvantages of its different forms?
A: Retailing outside traditional brick-and-mortar (physical) locations is referred to as non-store…
Q: The business market consists of four major categories of customers: producers, resellers,…
A: Buyers of enterprises might be for-profit or charitable organizations. We've divided the many…
Q: Discuss the concept of e-commerce. Q.2. Analyse the expansion of e-commerce during covid19 (at…
A: Internet has become an inevitable part of everyone's lives. It has become all pervasive and post…
Q: QUESTION FOUR 4.1 Explain how an organisation evaluates and selects target markets.
A: Since you have posted multiple questions, we will solve the first question for you as per our…
Q: The French automaker PSA Peugeot- Citroen had a minuscule share of China’s auto market in the mid…
A: A pricing strategy can be understood as the plan that a company makes to offer its products at…
Q: Explain the process of creating marketing strategy?
A: Concept Introduction: Because of today's highly dynamic business environment, firms constantly need…
Q: A multinational corporation has two semiautonomous divisions: production and marketing. The…
A: Since you have posted a question with multiple sub-parts, we will solve the first three subparts for…
Q: An elite logistics company want to determine the optimum assignment of its fleet of trucks to…
A: Given
Q: COMPETITION • Globalization D Shorter Produc cycle - Blurred Boundar SEL
A: Business expansion and growth are significant for the survival of operations and activities. Today,…
Q: Discuss product line pricing?
A: Companies will have a big product Matrix where there will be many product lines to offer customers.…
Q: Describe personal selling?
A: Selling has the perspective where the exchange of goods and services is undertaken for earning money…
Q: What is routine response behavior?
A: The term consumer buying behavior is related to understanding what thoughts and behavior a customer…
Q: the uncertain nature of health status gives rise to the demand for insurance coverage among persons…
A: Uncertainty – The health status and the demand for insurance in today’s dynamic market are both…
Q: How is Political structure a third important variable facing global marketers?
A: Keeping a track of the developments in the political system of nations is considered significant in…
Q: Compare Segmenting and Targeting Markets?
A: The entire consumer market is divided into various segments through segmentation. These categories…
Q: Identify and understand the social factors that affect consumer buying decisions?
A: Consumer behavior state about the selection process of products by the consumers. It involves…
Q: What is noncumulative quantity discount?
A: Marketers usually adopts sales promitional techniques to increase the sales of their products. The…
Q: What are Raw materials?
A: Manufacturers procure raw materials through the suppliers. They then perform the different…
Q: describe the process of designing a distribution channel in marketing.
A: Marketing channels are the channels through which items and administrations are proposed to clients.…
Q: Define the term Selective retention?
A: Promotion is essential part of marketing mix which has the objective to naje consumer aware and…
Q: Discuss the concept of integrated marketing communications?
A: Integrated marketing communications correspondence is fundamental for business-to-business…
Q: What is Financial risk?
A: The potential for financial loss while making an investment or starting a business. Operational…
Q: Target market is people who watch the NFL ages 18 to 49. Who would be the secondary market?
A: Market targeting decisions are decided based on market segmentation. The brand first segments the…
Q: what strategies would you recommend to strengthen the Commitment stage of the customer engagement…
A: The customer engagement cycle has different stages at different times while every stage it…
Q: Identify the eight key processes of excellent supply chain management, and discuss how each of these…
A: The primary management of the movement of products and services is supply chain management (SCM),…
Q: What is Selective retention?
A: Marketing is the process of creating customers for the company. It is a strong force which will…
Q: Describe routine response behavior?
A: There are primarily four kinds of consumer behavior: complex buying behavior, dissonance buying…
Q: please give examples of competitive advantages of a business selling a luxury bags in the digital…
A: A first mover advantage can simply be explained as a firm’s capability to be better off than its…
Q: Describe the bases commonly used to segment consumer markets?
A: Segmentation is the process in which customers are bifurcated on various segments to target the…
Q: Q1. Explain the benefits and challenges of Customer Relationship Management?
A: Customer Relationship Management Customer/consumer is the ultimate reason why any organization…
Q: What is the benefit of Scan It! for the customers? What concerns might shoppers have about their…
A: The Scan it ! device tracked sales data and was used to analyze both recent and historical customer…
Q: Discuss the effects of advertising on market share and consumers?
A: Advertising is the practice of promotion in which marketing content is created to be published on…
Q: What Drives Consumer Decisions. Explain with an example?
A: Consumer behavior refers to the study of what causes individuals and organizations to buy certain…
Q: Executive summary :1-2 paragraph of summary of your plan Situation analysis This section presents…
A: Situational analysis is a strategic action taken where the evaluation of the internal and the…
Q: What is selective distortion?
A: Marketers conduct intensive research to understand why buyers show a particular behavior while…
Q: Describe Distribution Structure?
A: Marketing mix states about the combination of various elements which further decides the value for…
Q: Retail stores often use in-store shelf-tags that alert shoppers to price savings by posting a…
A: Retail stores are generally cluttered with different types of products under one roof. Packaging,…
Q: 4) A store owner wants to find out if the customer satisfactory rating (1 being the lowest and 5…
A: Customer Satisfaction can be one thing that can make all the difference in the business. It is the…
Q: How does Purchase involvement depends on level of interest?
A: In simple terms, purchase involvement explains the extent of interest shown by the consumer with…
Q: List the Marketing Implications of Perception?
A: Consumers are the target audience for the business which would bring revenue after selling large…
Q: Discuss the creative decisions in developing an advertising campaign?
A: Promotions are beneficial to the organizations that utilize them, assuming they hope to have any…
Q: Define the term Psychographic Segmentation?
A: Segmenting process make marketers to group customers it various groups based on some similar…
Q: Define the term Relationship Marketing?
A: The Customer Loyalty Ladder is a methodical way to divide a company's customers into five groups…
Q: Channel management Q) As a channel manager/ sales manager/area manager, in which situation we apply…
A: Retailing is very important in marketing as retailers from different companies perform marketing…
Q: Question: Strengths, Weaknesses, Opportunities, and Threats(SWOT) for a Start up cultural tourism…
A: Baba Nyonya is a firm that offers services in cultural tourism located in Jalan Tun Tan Cheng Lock,…
Q: Based on the SWOT analysis, discuss 2 marketing strategies based on the 4Ps marketing mix that could…
A: Marketing is the fulfillment of the needs of consumers through the right product and right price,…
Q: k about this: Do you think Big Data and Predictive Analytics might have improved marketing…
A: We humans are nothing without her tools and technology. Technology and tools help us to achieve…
Q: Describe the functions of sales management?
A: Life requires organisation, and to organise it we must practise management. We must be able to…
Q: Describe the social media tools in a marketer’s toolbox and how they are useful?
A: Mobile devices are transforming social interactions, forcing businesses to reconsider how they…
Briefly explain how the (Kanye West "Ye" STEM PLAYER) STEM Player’s Direct to Consumer sales model (only being available through their Web site) might positively or negatively affect their target market during the Purchase Decision stage of the buyer’s decision-making process. Answer with at least two (2) well explained points.
Step by step
Solved in 2 steps
- Describe how the consumer decision process would operate for ‘Livpure’s Naturale Foam Mattress’, include “what” and “where” in your answer. Which elements of the decision process are most important to retailers in each instance?Explain your answer.assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantageWhich brand is this consumer least likely to purchase ? Discuss two ways the marketer of this brand can enhance consumer likelihood of purchasing its brand.
- The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?Show example and give personal perspective!Answer needs to be 200-400 words in length. Please use textbook to do this assignment.Explain the concept of the marketing environment and how marketers can use the ‘controllable variables’ within the mix to influence the buyer’s response. Support your answer with relevant examples.Chapter 16 discusses different types of consumer choiceprocesses. Which choice process would the consumerlikely use when making a car purchasing decision?
- 1. By considering current epidemic situation how does “perceived risk”influences consumer buying decision. Explain.Every purchase by a consumer is the end- result of a process ". Explain this statement with reference to consumer buying decision process . why should a marketer understand this process ?esearch determines that the buyers of an organic dish soap, Envirosafe, have a higher average level of educational accreditation versus those purchasing other brands. This buyer characteristic is a _______ variable. Multiple Choice psychographics, behaviouristics ,geographic, demographics
- The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanationThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.