Market basket analysis is widely used for online retailers such as Amazon. In product portfolio management, online retailer use both searches and purchases. What type of market basket analysis is used? Information Rule Supervised Data Analysis Association Rule k-mean
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- 13 Data provided by Wendy, who is taking part in a marketing research study, shows that she had cereal for breakfast on Monday and Wednesday this week, and a bagel on Wednesday. It is most likely that Wendy _____. reports what she is eating on an app is part of an online survey is a mystery shopper in a diner has been posting her meals onto her social media accountWhen researchers ask consumers to rank their preferences of different product combinations, they are using a survey-based multivariate technique known as what? Select one: a. ZMET techniques b. Multi-attribution model c. Residual analysis d. Conjoint analysisimportance of data grading on market segmentation
- An automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models).a) If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.b) Comment on the utility of a model based on the hypothesis.In respect of primary and secondary data compare and contrast: 1) The main differences between primary and secondary data 2)The advantages and disadvantages of primary and secondary dataBased on the image attached please seperate VRIO analysis ASAP thanks
- * Hame Gradebook Week 1 actice Asignmet-x O ttps//appmyeducator.com/counelactivity.t/1844/270721506109441/ Which of the following is A curent trend in consumer behavior Decreased customer need for accessing information prior to a purchase OIncreased consumer reluctance to share data with businesses they interact with O Availablity of premium options for devoted and loyal customers of a business The need to create a seamless user experience on an easy to-use company website Which of the folloving describes the form of data Kantar may present to marketers? Ut providesa qualitative and quantitative segmentation opproach that oncovers the functional, sociall and emotional drivers of consumer behvior within a given market. Ditves companies a major presence on social networking sites as this alows them to interact with their current and potensal consumers in new ways On stresses the subjective meaning of the consume's individual expertience and the idea that any behavior is subject to mutple…q25- Which data analytics type focuses on answering the question “How many computer monitors should we prepare for the next year-end sales?” Select one: a. Prescriptive analytics b. Predictive analytics c. Descriptive analytics d. Diagnostic analyticsContrast the traditional Porsche customer decision process tothe decision process for a Cayenne or Panamera customer.
