**Logistics** Customer service is of multifunctional interest to companies. From the point of view of the logistics function, we may view customer service as having four traditional dimensions: a) time; b) dependability; c) communications; and d) convenience. Explain the ways in which these elements affect the cost centres of both buyer and seller firms

Logistics Customer service is of multifunctional interest to companies. From the point of view of the logistics function, we may view customer service as having four traditional dimensions: a) time; b) dependability; c) communications; and d) convenience. Explain the ways in which these elements affect the cost centres of both buyer and seller firms

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 12DRQ

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