List at least three different segmentation options within each of the four broad segmentation categories: geographic, demographic, psychographic and behavioral. Do this for both of the products. Prodcuts are vehicles (Kia Sedona and Porsche 911 Turbo) PRODUCT 1: Kia Sedona Geographic Item 1 Item 2 Item 3 Demographic Item 1 Item 2 Item 3 Psychographic Item 1 Item 2 Item 3 Behavioral Item 1 Item 2 Item 3 PRODUCT 2:Porsche 911 Turbo Geographic Item 1 Item 2 Item 3 Demographic Item 1 Item 2 Item 3 Psychographic Item 1 Item 2 Item 3 Behavioral Item 1 Item 2 Item 3
List at least three different segmentation options within each of the four broad segmentation categories: geographic, demographic, psychographic and behavioral. Do this for both of the products. Prodcuts are vehicles (Kia Sedona and Porsche 911 Turbo) PRODUCT 1: Kia Sedona Geographic Item 1 Item 2 Item 3 Demographic Item 1 Item 2 Item 3 Psychographic Item 1 Item 2 Item 3 Behavioral Item 1 Item 2 Item 3 PRODUCT 2:Porsche 911 Turbo Geographic Item 1 Item 2 Item 3 Demographic Item 1 Item 2 Item 3 Psychographic Item 1 Item 2 Item 3 Behavioral Item 1 Item 2 Item 3
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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List at least three different segmentation options within each of the four broad segmentation categories: geographic, demographic, psychographic and behavioral. Do this for both of the products. Prodcuts are vehicles (Kia Sedona and Porsche 911 Turbo)
PRODUCT 1: Kia Sedona
Geographic
Item 1
Item 2
Item 3
Demographic
Item 1
Item 2
Item 3
Psychographic
Item 1
Item 2
Item 3
Behavioral
Item 1
Item 2
Item 3
PRODUCT 2:Porsche 911 Turbo
Geographic
Item 1
Item 2
Item 3
Demographic
Item 1
Item 2
Item 3
Psychographic
Item 1
Item 2
Item 3
Behavioral
Item 1
Item 2
Item 3
Geographic
Item 1
Item 2
Item 3
Demographic
Item 1
Item 2
Item 3
Psychographic
Item 1
Item 2
Item 3
Behavioral
Item 1
Item 2
Item 3
PRODUCT 2:Porsche 911 Turbo
Geographic
Item 1
Item 2
Item 3
Demographic
Item 1
Item 2
Item 3
Psychographic
Item 1
Item 2
Item 3
Behavioral
Item 1
Item 2
Item 3
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