Last year Minden Company introduced a new product and sold 14,000 units at a price of $72 per unit. The product's variable expenses are $42 per unit and its fixed expenses are $516,600 per year. Required: 1. What was this product's net operating income (loss) last year? 2. What is the product's break-even point in unit sales and dollar sales? 3. Assume the company conducted a marketing study that estimates it can increase annual sales of this product by 5,000 units for each $2 reduction in its selling price. If the company will only consider price reductions in increments of $2 (e.g. $70, $68, etc.). What is the maximum annual profit it can earn on this product? What sales volume and selling price per unit generate the maximum profit? 4. What would be the break-even point in unit sales and dollar sales using the selling price you calculated in requirement 3?

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter16: Cost-volume-profit Analysis
Section: Chapter Questions
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Last year Minden Company introduced a new product and sold 14,000 units at a price of $72 per unit. The product's variable expenses
are $42 per unit and its fixed expenses are $516,600 per year.
Required:
1. What was this product's net operating income (loss) last year?
2. What is the product's break-even point in unit sales and dollar sales?
3. Assume the company conducted a marketing study that estimates it can increase annual sales of this product by 5,000 units for
each $2 reduction in its selling price. If the company will only consider price reductions in increments of $2 (e.g., $70, $68, etc.),
What is the maximum annual profit it can earn on this product? What sales volume and selling price per unit generate the maximum
profit?
4. What would be the break-even point in unit sales and dollar sales using the selling price you calculated in requirement 3?
Transcribed Image Text:Last year Minden Company introduced a new product and sold 14,000 units at a price of $72 per unit. The product's variable expenses are $42 per unit and its fixed expenses are $516,600 per year. Required: 1. What was this product's net operating income (loss) last year? 2. What is the product's break-even point in unit sales and dollar sales? 3. Assume the company conducted a marketing study that estimates it can increase annual sales of this product by 5,000 units for each $2 reduction in its selling price. If the company will only consider price reductions in increments of $2 (e.g., $70, $68, etc.), What is the maximum annual profit it can earn on this product? What sales volume and selling price per unit generate the maximum profit? 4. What would be the break-even point in unit sales and dollar sales using the selling price you calculated in requirement 3?
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