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Last week, you replied to the RFP email. This week, you are developing a survey that will ask the appropriate questions that are both unbiased and non-revealing. It is important to remember that this is a blind study and the individuals participating in the study are unaware that Kohl's is the company conducting the research. This survey will serve as the pre-focus group screener.

Last week, you replied to the RFP email. This week, you are developing a survey that will ask the appropriate questions that are both unbiased and non-revealing. It is important to remember that this is a blind study and the individuals participating in the study are unaware that Kohl's is the company conducting the research. This survey will serve as the pre-focus group screener.

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Last week, you replied to the RFP email. This week, you are developing a survey that will ask the appropriate questions that are both unbiased and non-revealing. It is important to remember that this is a blind study and the individuals participating in the study are unaware that Kohl's is the company conducting the research. This survey will serve as the pre-focus group screener. Target Market Specifications: 1. Females 2. Age 25-54 3. Household Income (HHI) of $30,000 or greater 4. Minimum of a high school diploma 5. Shops at Kohl's at least once per month 6. Does not reject Kohl's 7. Has purchased clothing within the past month 8. Has purchased home products within the past three months
Transcribed Image Text:Last week, you replied to the RFP email. This week, you are developing a survey that will ask the appropriate questions that are both unbiased and non-revealing. It is important to remember that this is a blind study and the individuals participating in the study are unaware that Kohl's is the company conducting the research. This survey will serve as the pre-focus group screener. Target Market Specifications: 1. Females 2. Age 25-54 3. Household Income (HHI) of $30,000 or greater 4. Minimum of a high school diploma 5. Shops at Kohl's at least once per month 6. Does not reject Kohl's 7. Has purchased clothing within the past month 8. Has purchased home products within the past three months
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