Juestion 3 Every year in Australia, nearly 200,000 new homes are built, and for most consumers, it will be the biggest consume decision they will make. Please assume that you are the Marketing Manager of a company that specialises in building new homes. What factors in the Macro Environment will have the biggest impact on your Marketing Mix (for example, product decisions such as the size of the home, the design, what features to include etc.)? Please be specific in your answer and provide examples where relevant

Principles of Information Systems (MindTap Course List)
13th Edition
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter1: An Introduction To Information Systems
Section: Chapter Questions
Problem 9RQ
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Question 3
Every year in Australia, nearly 200,000
new homes are built, and for most
consumers, it will be the biggest consumer
decision they will make. Please assume
that you are the Marketing Manager of a
company that specialises in building new
homes. What factors in the Macro
Environment will have the biggest impact
on your Marketing Mix (for example,
product decisions such as the size of the
home, the design, what features to include
etc.)? Please be specific in your answer
and provide examples where relevant.
Transcribed Image Text:Question 3 Every year in Australia, nearly 200,000 new homes are built, and for most consumers, it will be the biggest consumer decision they will make. Please assume that you are the Marketing Manager of a company that specialises in building new homes. What factors in the Macro Environment will have the biggest impact on your Marketing Mix (for example, product decisions such as the size of the home, the design, what features to include etc.)? Please be specific in your answer and provide examples where relevant.
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