It estimates product cost by subtracting a desired profit margin from a competitive market price. It makes reference to the competitive market; it is fundamentally customer-focused and an important concept for new product development. From the above identify the concept; explain the definition and process of concept

Economics Today and Tomorrow, Student Edition
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ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter5: Buying The Necessities
Section: Chapter Questions
Problem 20AA
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Question 4:

(A)The price of a product is determined by market conditions. The company is a price taker rather than a price maker. It estimates product cost by subtracting a desired profit margin from a competitive market price. It makes reference to the competitive market; it is fundamentally customer-focused and an important concept for new product development.

From the above identify the concept; explain the definition and process of concept.

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