is the formal process of comparing the practices of one organization to those of another. Group of answer choices All of these answers Benchmarking Competitive intelligence Environmental scanning

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 7DRQ
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is the formal process of comparing the practices of one organization to those of another.

Group of answer choices
All of these answers
Benchmarking
Competitive intelligence
Environmental scanning
 
 
 

 

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Pride, William M
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