Industry forces affecting the global pharmaceutical industry   Address all aspects of a five forces analysis and discuss how these forces have changed over time. Do these forces differ by industry sector and where would you place the different sectors in the industry life cycle?

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
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2. Industry forces affecting the global pharmaceutical industry  

Address all aspects of a five forces analysis and discuss how these forces have changed over time. Do these forces differ by industry sector and where would you place the different sectors in the industry life cycle?

3. Strategic groups within the global ethical pharmaceutical industry 

 Identify five broad types of industry players in the global pharmaceutical industry. Describe the strategic choices made by Sanofi from 2008 onwards and comment on what may have been the drivers behind these choices and how successful they were.

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