In which of the following ways can you not take money out of your company? Selling the company to employees Releasing the firm's free cash flows when not making a profit Leveraged buy-out Strategic acquisition
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- QUESTION 9 Analytical CRM can calculate the Customer Lifetime Value (CLTV), which is: the prediction of the net-profit attributed to the entire future relationship with a customer O a tool to assess partners' performances. sales prospect and contact information, sales quote generation capabilities. capturing prospect and customer data, scheduling and tracking direct-marketing mailings or email, and cross selling.c. Smart TVs ve Su d. Smartphones stand th oppor net pr Concepts: Apply Marketing Metrics Contribution per unit and break-even analysis are two popular and very useful metrics for marketing decision making. These analyses are essential to determine if a firm's marketing oppor- tunity will mean a financial profit or loss. As explained in the chapter, contribution per unit is the difference between the price the firm charges for a product and the variable costs. Break-even analysis that includes contribution tells marketers SW how much must be sold to break even or to earn a desired amount of profit. ansmonann Let's assume that Touch of Beirut Brands is a Los Angeles- based producer of Lebanese specialty foods and ingredients. In the past, the firm has marketed primarily through restaurant dis- tributors to small mom-and-pop Lebanese cuisine restaurants around the U.S. But recently they've developed a marketing plan to sell a combination hummus and pita slices packaged product that is…Match the marketing growth strategy on the left with its description on the right. Instructions Market penetration Product development Market development Diversification ||| Selling more of existing goods and services to existing customers Selling existing goods and services to new customers. Creating new goods and services for existing markets Offering new goods and services to attract new customers 1
- The foundation of every marketing strategy is the identification of a target market and the development of a marketing mix. The marketing mix is commonly referred to as the 4 P's of marketing: Product Price Place (also called distribution) Promotion Think about a fairly significant purchase you made recently and analyze how this product or service was marketed to you by the company. Do you think you are part of the target market that the company identified for this product? How did the company use the 4 P's of marketing to try to convince you to buy this product?pllowing: consist of retailers and wholesalers who purchase products for resale to others. If the demand for a product changes very little even if its price changes, 1. commercial market then this product is said to exhibit 2. trade industries By applying. concepts to groups of business customers, 3. market segmentation marketers can develop a strategy that best suits the needs of particular 4. inelastic demand customers. The consists of Individuals and firms that acquire products used to support the production of other productsctoring Enabled: Chapter 4 The Art of Modellin. i Saved Help Save & Exit An analyst is constructing a simple model to determine the gross and net profit of a product, given its profit per unit, quantity sold, and the total costs assigned to the product. The calculation for gross profit is Profit per Unit times Quantity. The calculation for Net Profit is Gross Profit minus Total Costs. A B 2 Profit per Unit 4 3 Quantity 11,700 4 Gross Profit 5 6. Total Costs 5,900 7 8 Net Profit With the values for Profit per Unit, Quantity, and Total Costs shown above, what should the model return for the following calculated cells? Cell Value Gross Profit Net Profit < Prev 5 of 5 Next
- Final Price and Profit Equations This exercise will help you identify and understand what goes into determining both the final price for a purchased product as well as the equation for the profit on a product. Among all marketing and operations factors in a business firm, price has a unique role. It is the place where all other business decisions come together. The price must be "right"—in the sense that customers must be willing to pay it; it must generate enough sales dollars to pay for the cost of developing, producing, and marketing the product; and it must earn a profit for the company. Small changes in price can have big effects on both the number of units sold and company profit. Read the case below and answer the questions that follow. You are shopping for a new printer to take back to college with you. You decide on the PIXMA iP100 due to its superior photo print quality and are now looking for the best price. Different stores have different deals, plus the…Final Price and Profit Equations This exercise will help you identify and understand what goes into determining both the final price for a purchased product as well as the equation for the profit on a product. Among all marketing and operations factors in a business firm, price has a unique role. It is the place where all other business decisions come together. The price must be "right"—in the sense that customers must be willing to pay it; it must generate enough sales dollars to pay for the cost of developing, producing, and marketing the product; and it must earn a profit for the company. Small changes in price can have big effects on both the number of units sold and company profit. Read the case below and answer the questions that follow. You are shopping for a new printer to take back to college with you. You decide on the PIXMA iP100 due to its superior photo print quality and are now looking for the best price. Different stores have different deals, plus the…Which of the following are reasonable ways to deal with excess supply? (select ALL correct answers) reduce prices increase advertising use all available capacity to make the product with the highest CM per unit of capacity find special orders at a discounted price "fire" small customers
- Saved Which of the following is NOT a major step in designing a customer value-driven marketing strategy? Question 5 options: A) Budgeting B) Differntiation C) Segmentation D) Targeting Question 6 (1 point) Which of the following is NOT a requirement for effective segmentation? Question 6 options: A) Actionable B) Accessible C) Substantial D) AmendableQuestion 5.1 For each of the following balanced scorecard measures, A – Financial B – Customer C – Internal Business Process D – Learning and Growth Required Match with the appropriate perspective: Number of new customers Percentage of defective product units Number of patents Customer profitability Customer cost per unit Return on assets Average job-related training hours per employee Product cost per unit Employee turnover rate Percentage of processes with real-time feedbackRefer to Appendix 3, Marketing by the Numbers, to determinethe marketing return on sales (marketing ROS)and return on marketing investment (marketing ROI) forCompany A and Company B in the chart below. Whichcompany is performing better? Explain. (AACSB: