In what way services generally considered more difficult to market ? Cite one reason or attribute and explain how marketers address the problem.
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- 1. How can you distinguish product,service and, experience? 2. In what way services generally considered one more difficult to market? Cite one (1)reason or attribute and explain how marketers address the problemsGoods and services in three categories can best be described in terms of five factors. What are they?Draw the supply chain of any (Nestle or Unilever) fast-moving consumer good and describe the various flows involved.
- Services create special needs for the marketing mix. For each element of the marketing mix explain how the marketing mix needs to be adjusted for services.how does the Service marketing triangle work ?What are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?
- Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program?Explain the “flower of service” concept and identify each of its petals. What insights does this concept provide for service marketers? Give an example to support your explanationDevelop a Service Marketing Mix (using 8 Ps) for an Asset Management Company (Mutual Fund) of your choice.
- e. Other clothing retailers, both online and store-only Implementation of IBM's "Smarter Planet" strategy has resulted in all of the following except which? Select one: O a. A reduction in power usage for consumers using smart meters O b. A reduction in traffic delays through coordinated signals O c. A reduction in wasted coverage for advertising messages to increase its efficiency O d. A reduction in inventory levels, as well as increased sales, for retailers O e. A reduction in supply chain costs for retailers A(n) is a good, service, or idea that creates value for both the organization and its customers by satisfying their needs and wants.explain service marketing event and give an exampleHow do service elements contribute to building long-term relationships with customers?