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- As consumers, regardless of our purchase type, we go through the consumer buying decision process. Choose both a low and high involvement product you have recently purchased. Using figure 14-1 from our textbook, detail these purchases and the influences on them. Take us through the steps.Give 5 examples of consumer buying behavior with logic and explanation?Humans are social beings whose purchase decision are influenced by their social settings and surroundings.Analyse the four social factors that can explain some of consumer purchase behaviour. Also show why marketers should try to understand these social factors.
- How should manufacturers deal with consumers immediately after they make a purchase to reduce post-purchase dissonance? What are some effective actions, and from those actions, the desired effect(s) on the recent purchaser(s)?How should manufacturers deal with consumers immediately after purchase to reduce postpurchase dissonance in the case of Coolmate (Vietnamese clothing brand)The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. Name two family categorizations and discuss the impact of each of the categories on buying behavior?
- Give detailed examples of possible questions on consumers’ buying experiences and their responses.The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. Name two family categorizations and discuss the impact of each of the categories on buying behavior. Explain .Consumption patterns are influenced by family, income, and social status; explain, using examples, what other cultural, social, and economic factors may also influence consumer purchasing behaviour. Elaborate in no more than 500 words. Please give at least one reference.
- Discuss how customers buy with reference to the five stages in the consumer decision making process. Give suitable examples in your answer.Every purchase by a consumer is the end- result of a process ". Explain this statement with reference to consumer buying decision process . why should a marketer understand this process ?Buyers experience many situational influences during the buying process. Using the same experience you chose for Question 1, analyze the types of situational influences you experienced and explain how those factors affected your buying process and ultimate purchase decision.
