In process improvement efforts, cost of quality is a means to quantify the total cost of quality-related  efforts and deficiencies. An audit of a firm has revealed that the costs attributed to poor quality has  risen sharply from a previous audit. Given that you are to provide advisory services to this firm: a. Critically enumerate the reasons accounting for the high costs of poor quality. b. Provide a comprehensive roadmap for the firm to significantly reduce their costs of poor quality  and maintain a competitive edge.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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In process improvement efforts, cost of quality is a means to quantify the total cost of quality-related 
efforts and deficiencies. An audit of a firm has revealed that the costs attributed to poor quality has 
risen sharply from a previous audit. Given that you are to provide advisory services to this firm:
a. Critically enumerate the reasons accounting for the high costs of poor quality.
b. Provide a comprehensive roadmap for the firm to significantly reduce their costs of poor quality 
and maintain a competitive edge.

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9780357033791
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Pride, William M
Publisher:
South Western Educational Publishing