In determining the feasibility of a particular market segment, a company accesses government census data as well as commercial databases to determine how large the segment may be. This is an example of assessing the _____ of the market segment being considered
3.Wal-Mart advertises the savings and value of shopping at Wal-Mart because of their
live better, save money' tagline, This is an example of ____ product positioning.
A.attributo/bencht
B.price/quality
C.use or application
D. product user
4.The _____ positioning strategy uses a good or service attribute or benefit to position
the product in the consumer's mind relative to the products of the competition.
A.attribute/ benefit
B.price/quality
C.use of application
D. Product class
6.In determining the feasibility of a particular market segment, a company accesses
government census data as well as commercial databases to determine how large the segment may be. This is an example of assessing the _____ of the market segment being considered
A. Measurebility
B. Substantially
C. Stability
D. Actionability
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