In a competitive analysis, many firms identify not only their current competitors but also their potential rivals. What is the best way to assess the threat posed by potential competitors?
In a competitive analysis, many firms identify not only their current competitors but also their potential rivals. What is the best way to assess the threat posed by potential competitors?
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 1DYMP
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In a competitive analysis, many firms identify not only their current competitors but also their potential rivals. What is the best way to assess the threat posed by potential competitors?
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