In a competitive analysis, many firms identify not only their current competitors but also their potential rivals. What is the best way to assess the threat posed by potential competitors?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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In a competitive analysis, many firms identify not only their current competitors but also their potential rivals. What is the best way to assess the threat posed by potential competitors?

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