If you were advising Rebel Toad Brewing, a local brewpub, about how to set itself apart from rivals and achieve a sustainable competitive advantage, you would most likely not recommend that Rebel Toad Brewing ○ focus on a narrow market niche to achieve a competitive edge by doing a better job than rivals of satisfying the needs and tastes of buyers composing the niche. mimic the successful strategies of rivals. O strive to be the industry's low-cost provider, thereby aiming for a cost-based competitive advantage. develop a cost advantage based on offering more value for its patrons' money. outcompete rivals on the basis of differentiating features such as higher quality, wider product selection, added performance, better service, more attractive styling, technological superiority, or unusually good value for the money.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.2: Dick’s Sporting Goods Scores With Stores Within Stores
Problem 1C
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If you were advising Rebel Toad Brewing, a local brewpub, about how to set itself apart from rivals and
achieve a sustainable competitive advantage, you would most likely not recommend that Rebel Toad
Brewing
○ focus on a narrow market niche to achieve a competitive edge by doing a better job than rivals of satisfying the needs
and tastes of buyers composing the niche.
○ mimic the successful strategies of rivals.
○ strive to be the industry's low-cost provider, thereby aiming for a cost-based competitive advantage.
○ develop a cost advantage based on offering more value for its patrons' money.
outcompete rivals on the basis of differentiating features such as higher quality, wider product selection, added
performance, better service, more attractive styling, technological superiority, or unusually good value for the money.
Transcribed Image Text:If you were advising Rebel Toad Brewing, a local brewpub, about how to set itself apart from rivals and achieve a sustainable competitive advantage, you would most likely not recommend that Rebel Toad Brewing ○ focus on a narrow market niche to achieve a competitive edge by doing a better job than rivals of satisfying the needs and tastes of buyers composing the niche. ○ mimic the successful strategies of rivals. ○ strive to be the industry's low-cost provider, thereby aiming for a cost-based competitive advantage. ○ develop a cost advantage based on offering more value for its patrons' money. outcompete rivals on the basis of differentiating features such as higher quality, wider product selection, added performance, better service, more attractive styling, technological superiority, or unusually good value for the money.
Allianz Italy, 7-Eleven, Wells Fargo Bank, Ford Motor Company, Verizon, ExxonMobil, Pfizer, DuPont, Royal
Canadian Mounted Police, and U.S. Army Medical are examples of companies that have adopted the
balanced scorecard in order to
balance the pursuit of good bottom-line profit against the pursuit of nonprofit objectives (although achieving
profitability targets is nearly always given greater emphasis).
○ set both financial and strategic objectives and put balanced emphasis on their achievement.
put equal emphasis on the achievement of financial objectives, strategic objectives, and social responsibility objectives.
preclude the drive for achieving financial objectives from weakening the attention paid to social responsibility,
community citizenship, and other worthy goals.
O prevent the pursuit of strategic objectives from dominating the pursuit of financial objectives.
Transcribed Image Text:Allianz Italy, 7-Eleven, Wells Fargo Bank, Ford Motor Company, Verizon, ExxonMobil, Pfizer, DuPont, Royal Canadian Mounted Police, and U.S. Army Medical are examples of companies that have adopted the balanced scorecard in order to balance the pursuit of good bottom-line profit against the pursuit of nonprofit objectives (although achieving profitability targets is nearly always given greater emphasis). ○ set both financial and strategic objectives and put balanced emphasis on their achievement. put equal emphasis on the achievement of financial objectives, strategic objectives, and social responsibility objectives. preclude the drive for achieving financial objectives from weakening the attention paid to social responsibility, community citizenship, and other worthy goals. O prevent the pursuit of strategic objectives from dominating the pursuit of financial objectives.
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