If you were a manager for Baskin-Robbins, how would you evaluate a request from a local partner in India to add a sugar-cane-flavored ice cream to its menu? What cultural factors would you look at? 2. Define what culture is and identify the implications of culture on business operations.
If you were a manager for Baskin-Robbins, how would you evaluate a request from a local partner in India to add a sugar-cane-flavored ice cream to its menu? What cultural factors would you look at? 2. Define what culture is and identify the implications of culture on business operations.
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section8.3: A Firm's External Macro Environment: Pestel
Problem 1CTQ: How would you approach this issue if you were the manager in charge of sourcing raw materials for...
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1. If you were a manager for Baskin-Robbins, how would you evaluate a request from a local
partner in India to add a sugar-cane-flavored ice cream to its menu? What cultural factors would
you look at?
2. Define what culture is and identify the implications of culture on business operations.
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