If marketers are advised against blatantly promoting theirproducts in social media, why should they bother using these media at all?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter5: Social Media: Living In The Connected World
Section5.4: Goals Of A Social Media Marketing Campaign
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If marketers are advised against blatantly promoting their
products in social media, why should they bother using these media at all?

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