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identify three possible target markets that might require the services provided by a business and the best marketing approach for each?
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- What would be the best questions comparing potential market, available market, qualified available market, and served market for a business?Describe the four characteristics of services that marketers must consider when designing marketing programs.A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched. Identify different segments of the market for launching this product. Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.
- The Real Estate Sector is a wide sector and offers a broad spectrum of products. Choose a company of your choice in the real estate industry and discuss how the services marketing mix has been implemented by the organisation of your choice. In addition, explain the best practices as well as areas of improvement in the implementation of the services marketing mix following your thorough analysis of the services marketing mix implementationWhat are the key elements of a successful marketing mix for a service-based business?Give two examples of markets for goods and markets for services
- Identify a specific market problem that you have seen in your locality and provide the market needsWhy do service firms emphasize marketing?How can organizations establish a sustainable service marketing strategy? How does the introduction of partnerships help create service marketing competitive advantage?